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Written by Jason Koleba
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Wednesday, 17 February 2010 15:42 |
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A few years ago, I decided to subscribe to the Western Standard. It was mostly so Ezra Levant could feed the raging Albertan, small-c conservative side of my brain (to feed the left-leaning, tree-hugging side I subscribe to a little Manitoba publication called Geez). When the Standard collapsed in a blaze of glory, they offered a super-cheap subscription to Macleans as compensation. I took the bait and have been hooked ever-since.
But that's not what I wanted to write about. Over the past few months Compassion, a Christian organization that specializes in child sponsorship, has been taking out 3-4 page ads that explain their philosphy to Macleans' readership. Their catch-phrase has blown me away: Poverty has an Eternal Solution. And listen to this, "The difference in [a child's] life is more than education, healthcare and social programs. The difference is Jesus."
Whoever designed this campaign is right (and they've got chutzpah too!). The solution to poverty will involve money and strategy and decisive public policy. It will require Canadians of all religious and political stripes to get involved sacrificially. But ultimately, we need Jesus to intervene. Good on Compassion for saying so.
If you want to see an ad for yourself, click on the attachment link below.
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